The Sweetest Thing Trailer
After a brief conversation with Mischa, I got together with a regular collaborator of mine Aaron to see what we could come up with in a short time and with minimal budget. We had a couple of hours to shoot at Mischa’s training venue in South Melbourne and then pieced together the above trailer using a voiceover recorded in my lounge room.
I’d always wanted to make a book trailer, as I think they are a fascinating, yet challenging promotional medium for a book. A book is filled with unique, personalised images that are formed by the imagination of the reader. Everybody takes away their own version of a book; the way a character looks, talks and behaves. Hence circumventing that process with video is fraught with issues of authenticity and believability.
That and of course there aren’t many publishers with the marketing budget to fund actors, build sets and script dialogue for a minute long trailer. The restrictions mean you have to think a bit more creatively.
A few factors made Mischa’s trailer a bit easier for us. The book is autobiographical, making Mischa the main character, and its cornerstone is a visually interesting subject: boxing.
I hope you like it and I hope you check out Mischa’s funny, intelligent and engaging book The Sweetest Thing.
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